Pastel perfection, white-sand wonders and classic chic.

If you think the adorable town of Seaside seems gorgeous enough to make it in Hollywood, you’re not alone. This postcard-perfect enclave was the backdrop for Jim Carry’s hit movie The Truman Show. The birthplace of the New Urbanism architectural design movement – which essentially means “refreshingly refined and relaxingly retro” – charming Seaside is a coastal enclave of pastel-colored beach houses, sparkling Airstream Row, lively festivals, open-air concerts and al fresco dining. Perfect is as perfect does, and in Seaside, they’re doing it beautifully. 

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Why You’ll Love It


  • Iconic, white-washed New Urbanist architecture 
  • Plentiful dining choices, from elegant restaurants to street food
  • Upscale boutique shopping  
  • Easy biking or walking access to WaterColor 
  • Local- and chef-favorite Seaside Farmers’ Market
  • Public beach access with beach amenities
  • Cultural events throughout the year


Everyday Life 

Life in the award-winning, luxury community of Seaside means everything you need is at your fingertips, from exclusive dining and shopping opportunities to breathtaking beaches. When you’re not on the sand or in the turquoise waves, you’re mingling with your neighbors at the weekly farmers’ market, an art gallery opening or one of the many community-building events that take place each year. There’s no need for a car as you walk or bike between home, the shops, the restaurants and even the grocery store. 


Founded with an Old Florida beach town vision, Seaside today is friendly and familial, yet sophisticated and serene, a place where you’re as comfortable barefoot in the surf as dressed to the nines for a special-occasion dinner. And at day’s end, in your gracious, luxurious home, you’ll toast to the visionaries who dreamt up this perfect paradise. (There’s a mural of the architect in town, if you’d like to pay homage.)

Dining, Entertainment & Shopping

Farm-to-table and surf-to-table top the coastal cuisine menus in Seaside. Casual beachfront eateries have a loyal following, including long-time favorite Bud and Alley’s, where you can sip tasty sunset cocktails at the rooftop bar and indulge in fresh seafood. Head over to the convivial Pizza Bar, to tuck into a savory wood-fired pizza or make your way to the colorful and festive Taco Bar for its extensive and tempting menu (and top-shelf tequilas!). Black Bear Bread Co. brings scrumptious breakfast sandwiches, pastries and breads to Seaside’s foodie-focused community. 


Can’t quite decide what you’d like to eat, or perhaps you’re too active to sit down for long? Visit the retro food trailers of Airstream Row, serving everything from 100-layer donuts to succulent barbecue, crepes and snow cones. Or, head to the porch at Great Southern Cafe, where no one can turn down the famous Grits a Ya Ya with blackened shrimp, bacon, mushrooms – need we say more? 


Locals and visitors alike stream toward the Saturday morning Seaside Farmers’ Market in the Seaside Amphitheater – which just also happens to be a South Walton chef favorite for its plethora of fresh produce, meats, dairy and baked goods (the same delicious ingredients you’ll find used in Seaside’s incredible restaurants). For everything else you may need to whip up a meal in your home’s gourmet kitchen, stop by Modica Market (don’t forget to include one of their homemade desserts in your shopping basket). 


Set aside a full day when you shop in Seaside. A quick trip into that cute boutique “over there” turns into a quick pop into the shop “over here” … and so on. Peruse the fine pearls and leather jewelry by Wendy Mignot at La Vie est Belle. Flip through the best in modern and historical fiction at Sundog Books or pick up classic or edgy, new or used vinyl records at Central Square Records. From vintage treasures to tabletop gems and quirky gifts for your furry friends, The Art of Simple offers an array of carefully curated goods. 


The Shops at Ruskin bring out the neighborhood on Saturday mornings with their European-inspired “farmer and flea market.” Local farmers bring their freshest items, while Seaside shops set up booths in the Ruskin Place park. If you miss it, don’t worry – there are several enticing boutiques around the green space, from Cara Roy Artworks to Eliott Boutique. Continue a day of outdoor shopping at Cabana by the Seaside Style, a boutique set up like an outdoor bazaar with a fantastic selection of warm-weather fashions. 

Treat kids of all ages to a whimsical toy from Duckies Shop of Fun, where part of the proceeds give back to local community organizations such as the Special Olympics of Walton County and Alaqua Animal Refuge. You never know what fun you’ll find under the rubber ducky disco ball!

Things to Do

You’re always just a few steps from the soft white-sand beaches of Seaside. The town has nine uniquely designed pavilions, offering a sense of peace on the beach. Each anchors a street that provides access to the inviting emerald waters of the Gulf of Mexico. Cabanas line the beach, urging you to stay awhile, watching the kids play in the waves or sinking into a new novel. Public beach access at the Coleman Pavilion (or obelisk) includes provided chair sets and umbrellas, as well as food and beverage service from Seaside eateries. 


Cultural events light up the Seaside social calendar, including the Seeing Red Wine Festival, where you can taste vintages from around the world and enjoy live entertainment; and Nights on the Green, presented by the Seaside Repertory Theatre. Gallery openings take place routinely throughout the year. 


Seaside Real Estate & Homes for Sale 

Seaside is a choice spot for those looking to make their permanent residence feel more like a vacation. Whether you’re looking for a luxurious primary home, secondary home or an investment property, Seaside’s appeal remains the same: a place to relax, reconnect and call home in beautiful Northwest Florida. Seaside homes range from centrally located condos to lavish beachfront mansions. You’ll find 1,600-square-foot condos starting at $2.8 million all the way to luxurious 3,800-square-foot estates that can sell for up to $6.5 million.